Pure Water Products, LLC
Box 2783, Denton, TX 76202 | (940) 3823814 | pwp@pwgazette.com
“Outside of a dog, a good countertop water filter is man’s best friend. Inside of a dog,
it’s too dark to drink water.”
—Groucho Marx.
The easy way: Choose the standard model. This is the most popular format and it’s the standard white vessel, with a gooseneck spout and the KX-1 carbon block cartridge. It’s the first unit pictured in the table below. It’s our unchallenged best seller, for a reason. It’s an attractive, superb performer in all situations—city water or well water.
When you order, by phone or our online shopping cart, you’ll need to choose a housing style (a), a spout style (b), & a filter cartridge (c).
(a) The housings are described & pictured in the ordering table below.
(b) Here are the choices in Stainless Steel Spout Styles:
1. Standard Gooseneck Spout (left)
2. Long-Reach Spout (right)
(c) Finally, choose a filter cartridge. (Any standard 9.75" X 2.5" filter cartridge—the most common size made—will fit vessel Styles 1–4, & any “Doulton candle” style cartridge will fit vessel Style 5. We recommend especially the cartridges listed below, but you can also choose other selections from our “Cartridge Menu.”
When you view the Cartridge Menu (available at the end of this document or go here), remember that all 9.75" X 2.5" cartridges will fit standard Model 77, and all “Candle Style” or slimline cartridges fit Model 77s.
Model 77 makes a great gift!
A countertop filter stands alongside
the bicycle as one of those wonderful, simple, economical devices that last forever, provide great service & long-time benefits. Don’t deprive yourself of one any longer!
We’ve been perfecting the Model 77 countertop filter since the late 1980s. We think it’s the best standard countertop that can be made. We use the best parts available, offer a varied selection of vessel and filter cartridge styles, & give a long guarantee. Long, as in lifetime. Go here to read our Model 77 warranty. We support this fine countertop water filter completely. We stock all parts & a wide range of filter cartridges for it. If a part fails, call & we’ll replace it.
It’s sold as a lifetime appliance—something you can depend on to provide safe & delicious water as long as you keep it serviced. And the price is still just $77 for all models.
Installation is quick & easy—so easy you can take it with you when you travel. Go here for complete installation instructions.
Go here for a full page of Parts for Countertop Water Filters.
Other Countertop Filters We Sell :
Model 77 with Ultraviolet
Black & White Double Countertops
Multi-Pure Stainless Steel Countertops
A good countertop filter is a friend forever—a versatile, dependable tool. You can use it at home, take it with you when you travel, or move it easily if you change your place of residence. You can quickly and easily convert it to a “gravity” filter for camping or emergency purposes. The simple one-piece conversion kit is free for the asking when you purchase the unit. For Siphoning Instructions, go here. You can easily service this filter yourself with no special tools.
A good countertop filter can be your main source of drinking water, or because of its low price, it can be used for travel only or as a convenient source of high quality water in remote areas of your home, like bathrooms and workshops.
To order, choose the vessel style. In the shopping cart, you’ll be asked to choose a cartridge and a spout style. You can also order by calling 940-382-3814.
Click on the photos below for a larger view.
This is our most popular style.
Perennial Best Seller, Classic White Low-Ribbed Vessel. We call this model “The King.” The standard cartridge is the MatriKX 1, but you can get it with others at no extra costs. This is a tough vessel that can be converted to undersink use if desired.
Accepts Full-Sized 9.75" X 2.5" Cartridges.
| CF001 | Model 77 : The King | $77.00 | ![]() |
|---|
It takes its color from the cartridge installed. In the picture the cartridge is the standard KX-1 carbon block. The advantage of clear housings is that they let you see what the exterior of the cartridge has collected; this is also their disadvantage. The crisp, white KX-1 cartridge in the picture can start looking pretty ugly after a few months of exposure to tap water.
Accepts Full-Sized 9.75" X 2.5" Cartridges.
| CF003 | Model 77 : Clear | $77.00 | ![]() |
|---|
This is a lighter weight housing than the heavy ribbed King, above. We don’t recommend it if you plan to convert it later to undersink use. For countertop use, though, its great. It comes apart easily for cartridge changes.
Accepts Full-Sized 9.75" X 2.5" Cartridges.
| CF002 | Model 77 : Continental Style | $77.00 |
|
|---|
Tall, elegant and easy to maintain. Accepts Doulton and other “candle-style” cartridges. The standard cartridge is the C-KX-1 extruded carbon block. C-KX-PB1 is also available as an option (provides lead removal), and any of the other Doulton cartridges will fit.
Accepts Candle-Style Cartridges.
CF008
Model 77s : Slimline
$77.00

Note: Model 77 comes equipped with a filter cartridge, so you won’t need a replacement for a year. The price of the unit is $77, regardless of the cartridge chosen. Prices given in the list below indicate cost of replacement cartridges. If you want to order an extra cartridge with the unit, it will add to the price of the unit. Our most popular cartridge is the Matrix KX-1. We use it in Model 77, undersink filters, & reverse osmosis units. The KX-1 is our standard cartridge for all full-sized Model 77 units. It’s what you’ll get if you don’t specify a cartridge.
KX-1 MatriKX Nominal 1-micron extruded carbon block. Great all around chlorine and chemical filter. This carbon block has exceptional chlorine & chemical reduction capacity, & it produces great-tasting water. (The manufacturer’s name for the cartridge is “The Chlorine Guzzler.”) We recommend that you change it annually. More information. FC001$21Add to Cart.
KX-5 MatriKX 2-micron extruded carbon
block. Great chemical, chlorine, taste/odor cartridge, made with coconut shell
carbon for “a sweeter taste.” Slightly shorter lifespan than #1,
but will easily last a year for most users. Coconut shell carbon is known
for producing great tasting water & for the reduction of chemicals.
FC002$21Add to Cart.
KX-PB1 Nominal 1-micron extruded carbon block
with lead removal properties built in. The PB-1 has slightly less capacity
than the two cartridges above for chemicals and chlorine, it but
removes lead and cysts (crypto and giardia). Change annually.
FC004$29Add to Cart.
The C-KX-1 is the standard cartridge for Model 77s.
C-KX-1
MatriKX nominal one-micron extruded carbon block in screw-in candle format. Great
chlorine and chemical capacity and a fine taste/odor cartridge.
This cartridge has slightly less
capacity than the full-sized KX-1 cartridge described above, but lasts a year in
normal usage.
FC796$20Add to Cart.
C-KX-PB-1
Lead removal version of the above. Slightly less chlorine/chemical capacity, but with
lead and cyst-removal capabilities built in. Recommended change time: 9 months
to one year.
FC794$29Add to Cart.
Doulton Super-Sterasyl
C-DSS Ceramic Candle (removes bacteria and cysts) with a small carbon
core built-in to improve taste and odor. See our gravity filter section
for full advantages of the ceramic cartridge. Ceramics protect against
cysts and bacteria, but are less effective than the two filters above for
chlorine and chemical reduction.
FC701$42Add to Cart.
Doulton UltraCarb
C-DU Candle. A Doulton
ceramic candle that removes bacteria and cysts with carbon block core capable of
lead reduction, taste/odor improvement, and high volatile organic chemical
removal.
FC702$48Add to Cart.
Our newest Model 77, a 0.5 micron carbon block unit with ultraviolet,
made especially for customers with unsafe, unchlorinated water!
(or any countertop filter) to an undersink unit. We have an inexpensive kit that makes it easy.
Backwashing Filters
(whole house & well units)
Replacement
Cartridges
(listed by part numbers)